About MCRG

Media Concepts Research Group (MCRG) studies the digitalization of media from several viewpoints: content, visuality, production, media use, technology, business models and management. Changes affecting the media field are studied as a network of intertwined influences. MCRG is situated at Aalto University School of Arts, Design and Architecture, Department of Media in Helsinki, Finland. It was founded in 2006 and it focuses on researching and developing media concepts.

We study media – including visuals and graphic design – from different theoretical viewpoints. The senior researchers in the group (Maija Töyry, Merja Helle) have developed the notion of media concept which includes the values and needs of publishers and users, production processes, organization, media artifacts and user experiences of media.

The research is based on media research, cultural historical activity theory, audience research, visual design research, usability and design research. Also feminist media studies as well cultural studies approaches are part of groups theoretical orientation. Research data is gathered mostly in developmental interventions which aim at researching, creating and developing media concepts. The research belongs to the use-inspired tradition and is closely connected to producers and consumers of media.


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