Joanna Lahti

M.Soc.Sci (Communication), former project researcher in MCRG, currently working at Palvelualojen työnantajat PALTA ry.


In my masters thesis (2013) I studied a local newspapers efforts to implement a new strategy of participatory journalism. I used strategy-as-practice and concepts of contradiction and activity system as my theoretical framework.

I joined the Media Concepts Research Group in the fall of 2012. First I tutored the students of Magazine Design minor studies, after which I finished my thesis in the Next Media Hyperlocal Content project. Currently I’m working with content analysis of user generated columns in the same Next Media project.

Fields of interest

  • New media development
  • User-generated-content in newsrooms
  • Strategic planning and management in media organizations
  • Media concept development

Thesis: Komeaa utopiaa? Osallistavan journalismin strategia paikallisessa sanomalehdessä

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