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Markus Joutsela

MA, graphic & packaging designer, doctoral student.

Markus JoutselaI have had relationship with packaging design for quite some time. I have been involved with packaging as a practicing designer, packaging researcher and design teacher.

The focus of my doctoral research is in investigating the purposefully designed multi-sensory qualities that packaging can have for communicating and engaging with its users.

I also work as a project researcher for LOHASPACK Tekes-project (2011–2014), which is concerned with packaging experiences for LOHAS-consumers (Lifestyles Of Health And Sustainability). The aims of LOHASPACK are:

  1. To increase and spread LOHAS knowledge and understanding in package value networks
  2. Study means of communicating health, wellness, ecology, ethical and social responsibility through packaging design
  3. Develop consumer research methods for testing multi-sensory package concepts

In addition to this I teach packaging design for graphic designers at the Department of Media and administer and teach PACK-AGE: Interdisciplinary Packaging Design Project, which is a joint project between several schools and involving real cases from the industry.

Fields of expertise:

  • Packaging design and packaging aesthetics
  • Visual communication and sensory modalities
  • LOHAS (Lifestyles of Health and Sustainability) consumerism
  • Packaging usability and user experience
  • Sustainable packaging design and systems
  • Teaching and managing packaging design projects

Markus Joutsela in ReseDa Research Database.


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