Ph.D. MCRG Head of Research.
Merja is leading the Tekes funded Next Media project of MCRG. She has studied and developed journalistic work processes in newspapers, magazines and websites. Her theoretical background comes from Cultural Historical Activity Theory and Developmental Work Research, journalism studies, organizational research and management research. She has developed together with professor Töyry a method called Media Concept Laboratory for studying and developing media products and organizations. Her current interests focus on the effect of digitalization of media on cross media publishing, media experience and audience relationships with increasing user-generated-content.
Fields of expertise:
- Journalism, journalistic work processes
- Media Concept Laboratory
- Audience research and media experience
- Web publishing• eReading
- Activity theory • Media management
Merja Helle in ReseDa Research Database.